But you're not here to listen to me blab about that, you want to know how much I think Man of Steel will make this weekend. In a word: beaucoup. For those of you who are already tired of this year's super hero madness, disaster comedy This is the End opened on Wednesday, while Sofia Coppola's crime comedy The Bling Ring is set to steal from five theaters on Friday and Richard Linklater's Sundance darling Before Midnight expands nationwide.
It doesn't take a crystal ball to know that Superman is going to easily win the weekend. The only question is whether the reboot is going to be successful enough to keep up with the new super hero big leaguers: Iron Man, Nolan's Batman trilogy, Raimi's high-grossing yet critically panned Spider-Man trilogy, and of course the king of all super hero films: The Avengers. The highest grossing Superman film so far is Superman Returns which grossed $200 million back in 2006. Considering that Man of Steel cost $225 million to make, there will be a lot of disappointed Warner Bros. executives if this doesn't out-gross its predecessors. As for its opening weekend, a gross north of $100 million would prove that Kal-El's seven year big screen hiatus (and nineteen year hiatus before that) wasn't long enough for him to be overshadowed by Tony Stark and Peter Parker. Unfortunately, I see an opening weekend around $90 million as a more likely outcome.
Seth Rogen's This is the End got off to a good start by grossing $7.8 million on Wednesday on its way toward a five-day start around $30 million. That number would align The End nicely with the opening weekends of some of Rogen's more successful outings, such as Superbad ($33 million), Knocked Up ($30 million), and Pineapple Express ($23 million).
Through three weeks in no more than fifty theaters, Before Midnight has so far grossed close to $1.5 million. The film's two predecessors (Before Sunrise, and Before Sunset) grossed $5.5 and $5.8 million respectively, though neither reached more than 500 theaters. Sony Classics plans to expand Midnight to almost 900 theaters on Friday with the hope that it will be the weekend's top counter-programming choice. If that happens, a weekend gross between $2.5 and $5 million is a possibility.
Lastly, Emma Watson tries on a very different role than the one we've grown used to seeing her in. The Bling Ring sees her as a member of the infamous crime group with the same name that robbed the homes of celebrities such as Paris Hilton, Megan Fox, Lindsay Lohan, and Orlando Bloom. Critical response has been varied since its premiere at Cannes, but everybody knows that usually doesn't affect box office grosses too much. Public interest surrounding Watson's involvement by itself could help the film bleed half a million from audiences this weekend, though it would take an act of Dumbledore himself to get it much higher than that. And if exit polling is as varied as the film's critical response, I expect the film to have a hard time recouping its $8 million production budget.
Do you already have tickets for tonight's midnight release of Man of Steel or are you waiting for the Sunday afternoon doldrums to set in before journeying to the movie theater?
Tune in next week to see if Mike, Sully, and their fellow students from Monsters University can win the Scare Games against World War Z.
